Tuesday, December 16, 2014

Gymboree conquest of the education and childrenswear markets in China

Gymboree conquest of the education and childrenswear markets in China


With the economic development in China, family spending on education and children clothing is steadily increasing. Gymboree, known as 金宝贝 (jin bao bei : golden baby) in China is an american corporation owning both retail stores of children's apparel and Play and Music centers where parents go with their children for early-learning classes.



In 2003, Gymboree saw in China a huge potential for its Play and Music centers and brought the franchise to Shanghai. In 2009, noticing that only 20 % of the chinese parents enrolled their children in education programs, it decided to target the 80 % leaving one. Not only interested in top-tier cities,Gymboree aimed at setting up centers in smaller cities (around one million inhabitants), the strategy being to reach the bourgeonning middle class.



 There are no doubt that the education market is growing and that chinese parents are ready to do a lot to provide their children with the best possible education, namely because the birth control policy made children become the center of the family. But in 2003, entering the chinese market with play centers was challenging for Gymboree because Chinese parents were not familiar with the concept of children learning by playing in a funny environment, enjoying what they do and discovering what they really like. Today, with more than 200 centers, Gymboree's Play and Music centers are well established in China. The company now sees opportunities in the children's apparel and is starting from scratch a business in that area.

http://knowledge.insead.edu/economics-politics/why-gymborees-china-strategy-is-no-childs-play-1397

Tuesday, December 9, 2014

A French high fashion house conquering the Chinese clothing market

A French high fashion house conquering the Chinese clothing market

Already present in Xidan's Galeries Lafayette in Beijing, Faconnable is taking a new step in its establishment on the Chinese market : it opened shops in Shanghai and in Chengdu. Still unknown  to the Chinese public in comparison with luxury brands such as Dior, Armani or Burburry, the brand is called 法康娜布 in China (fa kang na bu, with kang meaning healthy and abundant and bu meaning clothes), a positively-connotated name sounding as Faconnable.


The French brand is determined to seduce Chinese consumers with its authentic French Riviera style: the blue-and-white-striped sailor design of the shops arouses the curiosity of Chinese people who enter the place spontaneously. Faconnable intends to convince Chinese buyers by making them understand the connection between the way of life of the South of France, tourist place they surely know and the the clothes it sells. The influence of Picasso in the creation of clothes could also seduce consumers. Faconnable aims at targeting people practising sports such as golf, polo or yachting for such networks generate word-from-mouth and can help the brand make it known. This establishment is challenging and if this step proves to be successful, Faconnable will not hesitate to invest even more in China...



Tuesday, December 2, 2014

Wine Market in China

Wine Market in China

The wine industry in China is drastically soaring recent years with the rapid growth of economy. The Chinese wine consumption market is also booming since an increasing number of people nowadays are seeking for a life of higher quality. According to the survey by 2010, the annual growth speed of global wine industry is less than 1%, however, the figure is 10% in China. In four years’ time, the growth rate is still accelerating. Therefore, China has undoubtedly been the most potential wine market in the world.

wine market china


As the latest report pointed out, the Chinese wine market consumption has been continuously increasing and it’s already the fifth biggest market in the world, with the compound annual growth rate of around 25%. In the meanwhile, the statistics also demonstrate a rapid growth of wine from world to mainland China. China is a populous country of 1.33 billion, among which there are 19 million upper middle class drinkers of imported wine. And that middle class is growing. That is to say, the current situation is favorable for imports.

The largest market for imported wine consumption is “on-premise”, at top end hotels, restaurants night-clubs and bars. In these occasions, people tends to impress their guests at a dinner banquet or to use as a gift.In order to satisfy demand of the consumers, the retail market for imported wines is also growing. The number of foreign countries is springing in China and they normally have a wine corner located in middle to high-income districts. High-end domestic department stores also carry imported wine, as do independent wine shops. At present, the market share is divided by three groups. There are local brands with some history, newly coming brands and joint brands in Chinese wine market. Generally speaking, foreign brands take up the high-end market, domestic wine enterprises with some history are dominant in middle-end market and some newly coming brands and other brands are mainly in the low-end market.


Over the past decade, China's per capita wine consumption has risen from 0.25 liters in 2002 to 1.31 liters in 2013. During the same period, Chinese consumers' understanding of wine has also improved. Chinese used to consider wine consumption as a luxury, so they set brand name and high price as the standard of good wine. But now the situation is changing. More people can afford to buy wines but the purposes are quite different from each other.

As for most consumers, wine consumption is for the purpose of collection, taste and banquet respectively. The grade and orientation of wine varies from group to group. In China, as a symbol of fashion, wine is related to health and romance. Various data also provide basis for peoples’ expectation on wine healthcare, showing it can prevent cholesterol, heart disease and diabetes.
In comparison with foreign wine, Chinese customers don’t drink diverse wine to match diverse dishes. Instead, they like to drink up one bottle of wine and sometime open anther bottle. Taking white wine as defective products, Chinese customers reject to drink white wine. For many customers, only red wine is wine and white wine only refers to Chinese local grain alcohol.

Despite the rapid development of wine industry in China, there are tough challenges as well to meet with, like the competitors from European countries, which are the original producers of wines. There's a general consensus that the quality of domestic wines needs to be improved. In today's market environment, we must compete with wines from Europe and other countries, so the first thing we need to do is to improve our own competitiveness. The most important is to go back to the quality from the brand name building as before. To make better quality wine, Chinese wine enterprises need to upgrade the industry, in grape planting, mechanization and cost reduction.

However, instead of really focusing hard on the taste and quality, marketing is also of significant importance. Chinese major wine producers poured their investment and efforts into marketing. As said by RUAN SHI LI, Senior Manager of ChangyuMozel Winery “I think there is a certain gap between Chinese Wine industry and Wine industry, in those major wine producers around the world. The first is in the raw materials, the second is in the marketing.” Major change in marketing pattern of wine enterprises is the shift from competing in the end market to establishing and operating end market on their own. Wine marketing in China used to be shopping malls, supermarkets, restaurants and clubs. But now, wine salon and franchised stores are the major marketing places. Thus the market has been more optimized.

Generally speaking, the wine market in China can be described as promising, competitive and tough as well. With the government regulations restricting government spending on banquets, perhaps more emphasis should be placed on personal consumption. Based on this, the Chinese wine market will be converted into a more healthy and mature one.


Thursday, October 2, 2014

Interview of Jiaqi Wang

MARKET CHINA: Can you tell us more about yourself?

A: I am born and raised in Nanjing, China. Being passionate about both economics and business, I went to France after high school at Sciences Po Europe-Asia Campus for my bachelor degree with a concentration on economics and Europe-Asia relations. There, I met people from different parts of the world and enjoyed talking with them, which really widened my horizon and helped me better understand this world and the people. In my spare time, I play guitar and basketball.

MARKET CHINA: What brought you to Daxue Consulting?
A: As part of the Sciences-Po third year curriculum, I have to do an internship outside of France. I saw the announcement on our school’s website. Being curious about consulting, I found that this start-up company has some really big clients, such as Sumsung, European Commission, etc. After talking with some staff n this company via Skype, I found staff here is really multi-cultural, and really excellent with various professional background, such as Nielsen, German Chamber of Commerce, etc. Even the part-time assistants are from top universities such as ESCP, LSE, Imperial College, Manchester University, Fudan University, Shanghai Jiaotong University etc. Everybody has certain autonomy to do things that are challenging, and the atmosphere is very dynamic. It would be a great experience working with them. Thus, I chose to come to Daxue Consulting.

Daxue Research


MARKET CHINA: What is your vision of market research and consulting in China? What do you like about it?
A: Personally, I found the data is more difficult to get in China than European markets. By the time I managed the project of electric bicycle in China, the data collection costed much time. This is partly due to the opacity of SMEs, the entreprises are reluctant to show their financial situation to the public; also due to the unregulated market, the enforcement of law, regulations are very weak in a local level. The more time we spent on data collection, the less time we have on market analysis. Thus, normally a market research project in China is expected to have a longer duration than the one in Europe. I like doing market research and consulting because I feel a great achievement and I love working together with smart minds, the process of brainstorming is something I appreciate a lot. 

MARKET CHINA: Which business verticals do you specialize in?
A: I have an education of general courses including economics, corporate finance. 

MARKET CHINA: What is your consultant’s adage?
A: (I don't think I have an adage so far, but if I have to say, I would say "being efficient, being organized" )


Thursday, August 14, 2014

Developing China market of technology

Developing China market of technology

Reach agreement in technological sector

China market

At the beginning of 2002, tablets drives made in China were blocked in customs in several countries of Europe, because the manufacturers had not settled the rights of the used patents. Afterward, Philips, Sony, and Pioneer began a legal battle in front of the European Court of Justice, pressing the Chinese manufacturers of tablets drives so that they pay the rights of the used technologies. Initially, the wanted payment was 20 US dollars by reader, sum considered as too high by the Chinese part which put forward an only 90-dollar sale price by device. Later, they also reached agreements with other companies for the payment of rights: 4 % of the sale price or 4 dollars by reader to NEC, Panasonic, Toshiba, JVC, Mitsubishi, and Time Warner, 10 dollars to DTS, 4,95 dollars to Dolby Laboratories, and 2,5 dollars with Mysimax. More recently, Thomson, the partner of TCL, asked for the payment of 1 or 1,5 dollars by reader, according to his place of sale, in China or abroad. According to Daxue Consulting, at least 50 million tablets were made in China in 2003, the total sum in game is thus very important.

Daxue Consulting
Daxue Consulting provides market research tools to analyze high-tech sectors in China

Practices in Chinese economy

Such practices are typical of the Chinese industry during the last ten years. Multinationals gradually relocated the manufacturing of their electronic consumer goods of the United States and Japan towards Singapore, South Korea, Taiwan and Hong-Kong, and then towards China and other countries to the cheap workforce. They use the patents of key technologies as levers and concentrate on the development of the technologies of the next generation of these products.
China is supposed to absorb and to assimilate these technologies imported to develop gradually national products and progress in the technological scale. Unfortunately, it does not so take place. Situated at the end of the chain, China has other choice no than to continue to pay for the use of foreign technologies. At the same time, the homogenization and the everyday acceptance of these products pull the Chinese firms in valuable wars.
Mysimax

Example in manufacturing sector in China

According to SJ Grand, the phenomenon does not limit itself to the industry of electronic consumer goods. Let us take the example of Legend, the main Chinese manufacturer of tablets staff. In 1998, it exceeded IBM and became leading on the Chinese market. But as said by Liu Chuanzhi, his president, the company especially played a role of "locomotive (banyungong)" for the technologies.


More information: here / JX Paulin / here

Friday, July 4, 2014

China market of nursing home is growing

China market of nursing home is growing

 For the French specialists of retirement homes, China market is the new El Dorado as well as China market of mini cars in China. Companies as Coliseum, Orpea and DomusVi already try to become established on this market in the immense potential, but have to be patient and of humility in front of cultural gap to be filled.

China market of nursing home and mini cars are huge in China


«The expansion in China is a logical solution for groups which can feel cramped in France ", judge Pascal Brunelet, Deputy Chief Executive Officer of the Group Coliseum, who participated in the 14th Congress of the national Labor unionof establishments and residences deprived for the elderly, organized on June 5th and 6th in Antibes. He is also an important person of the market of mini cars in China.
In spite of its small size (3000 beds for 54 establishments in France), Coliseum dashed into the Chinese adventure 8 years ago, by creating the Coliseum Beijing subsidiary China, based in Beijing. Its objective: create 50 nursing homes in the Middle Kingdom before 5 years.
But in China, «patience and humility are the key words ", mister Brunelet warns. In June, the group of Bordeaux " is going to put down the statuses of a joint-venture with a Chinese partner and a building permit should be granted in September, for the opening of a first establishment of 200 beds to Guangzhou at the end of 2015 ", he specifies. The China market of mini-cars are expending in line with nursing home.

Other example in the China market


Following the example of Coliseum, Orpea signed in March a protocol with living districts and hospital in Nankin, for the development of a nursing home of 180 beds.
At the same time, DomusVi (number three of the sector in France) signed a partnership agreement with Hanfor, a Chinese investment fund, creating the Duomei company, which will allow him to manage in China 100 retirement homes and 20 agencies of home help before five years.


Friday, June 20, 2014

China market of milk see foreign brands taking control

China market of milk see foreign brands taking control

China marketThe reasons of the outperformance of the powdered milk for baby on China market are known: a context of suspicion around the Chinese producers, arisen from the scandal of the melamine in 2008; a rush towards products imported or made by the foreign brands which see their China market share doubling, of 35 about 70 %; in front of this peak of demand, rises in prices repeated during the last five years, which positioned this category at levels of gross margin very superior to the rest of the market; in view of this profitability, of big investments granted in marketing and promotion to stimulate an extremely profitable demand.

Authorities want to protect China market


This dynamism urged the Chinese authorities to react: launch of a public campaign on China market to encourage the breast-feeding; penalties for the actors practicing promotion drives considered too aggressive in hospitals; fines for the producers accused of price fixing, who had to lower the price rate of certain references; implementation of new regulations relative to the marketing of these products, to eliminate the small opportunist producers incapable to assure quality and traceability; financing brought to the consolidation of the Chinese actors, to reconstruct a sector capable of rebalancing market shares with the international producers.

New products on China market

All in all, 54 international companies obtained this year a license to import some infantile milk in China, where they are going to face hundred local producers. If this wild competition can support the growth of the category for the next years, on the contrary its profitability, in particular for the new incomers, is not assured. On the other hand, outside this emergent very competed segment of numerous doubtless more attractive opportunities of value creation for the international actors on China market.
For example, new categories of products appear and benefit from a fast growth. The best illustration is maybe the yoghurt to drink UHT marketed by the Chinese Bright Dairy.

Wednesday, May 21, 2014

Meeting with expert on tech from China and Africa

Le Premier ministre chinois Li Keqiang a rencontré lundi le ministre français des Affaires étrangères Laurent Fabius et appelé à renforcer la coopération technologique entre la Chine et l'Afrique.
Lors de la réunion, M. Li a indiqué que la Chine était prête à travailler avec l'Afrique pour promouvoir les relations bilatérales, ce qui contribuera au développement des relations sino-européennes, à la coopération des deux pays avec les pays africains et le traitement des le monde conteste, en particulier dans la haute technologie.

Investissements bilatéraux sur la haute technologie


Il a noté que la coopération pragmatique a été la cheville ouvrière du développement des relations sino-françaises et que la Chine était prête à profiter de l'occasion du 50e anniversaire de l'établissement des relations bilatérales pour intensifier la coopération pragmatique dans tous les domaines, développer conjointement un troisième marché dans le secteur de l'énergie nucléaire, technologie et élargir les échanges culturels.
M. Li a souhaité que la partie française serait plus positif dans la coopération technologique avec la Chine et contribuer à développer expert sur la technologie en Afrique.
Monsieur. Fabius a indiqué pour sa part que l'Afrique a souhaité élargir le plus coopération avec la Chine dans les domaines clés, pour développer conjointement un troisième marché, d'améliorer le mécanisme des échanges culturels de haut niveau et de promouvoir la coopération dans la culture, l'éducation et la tourisme par expert en technologie.

D'experts sur la technologie pour contribuer au développement de l'Afrique

Il a salué la récente visite de M. Li en Afrique et a noté que l'Afrique espère travailler avec la Chine pour promouvoir la coopération avec les pays africains, ajoutant que l'Afrique souhaitait renforcer la communication et la coordination avec la Chine pour faire face aux problèmes internationaux, dont le changement climatique avec un expert sur la technologie.
Le potentiel du marché chinois offre de grandes opportunités en Afrique, et la partie chinoise est prête à se répandre efforts communs pour renforcer la coopération dans des domaines tels que les affaires et les investissements, l'énergie, la protection de l'environnement et de la lutte contre le changement climatique, ainsi que de faire avancer les négociations sur un accord bilatéral sur les investissements, a indiqué le Premier ministre chinois. Certaines entreprises comme MySimax, avec son fondateur JX Paulin, vont être une partie principale de ce processus.

Tuesday, April 22, 2014

market of cars in China

The sales of vehicles automobile in China increased by 15 % last year, exceeding expectations by reaching nearly of the 22 million sold units, with about 18 million passenger cars, the Chinese association car manufacturers announced on Thursday.

China strengthened is position of market leader

China confirmed in 2013 its status of first automobile market to the world, a place which was acquired in 2012. In the Middle Kingdom, the sales any confused vehicles increased by 14 % last year to 22 million units, a growth which exceeded expectations, announced on Thursday the Chinese Association of the car manufacturers. For the only passenger cars and SUV (except commercial vehicles), sales progressed of 16 % to reach 18 million units sold.
The latter amounts, which integrates a 18 % jump of the registrations in December, is clearly upper to the forecasts of the association, which banked initially on a 7 % progress only of the market after two years of low growth.
What are the positions of the French manufacturers in China? After many disappointments, PSA has three production units to Wuhan by means of its joint venture with the Chinese manufacturer Dongfeng today. The production capacity, which is about 600.000 cars a year, should be increased to 750.000 in 2015.

The market of second-hand is still emerging

Still embryonic, the market of the second-hand car should explode in China in the years which come, following the sales of new vehicles, and the foreign builders already position to make sure a share of the cake.
In China, we count approximately a second-hand vehicle sold for three new, what little by report of the other regions, in particular in the United States where on the contrary there are 27 second-hand vehicles for new 10.
The reason of this delay is simple: the take-off of the Chinese market goes back up only in a decade and at the moment the Chinese who reach the automobile favor the new. 65 % of them are always first-buyers.

Wednesday, April 2, 2014

Automotive market China are going to Africa

The Chinese groups always suffer from a deficit of image compared with their main rivals, Korean Kia and Hyundai, which cavort at the top of sales both in the Maghreb (with French Renault and Peugeot) and in the South of Sahara (with Japanese Toyota and Nissan). Hyundai sells 150 000 cars on the continent, it is near 7 times more than Great Wall.

African market are not fully open to China's brands


In their offensive on Africa, the Chinese brands are supported by their government. «Just after the crisis, China made present of 50 sedans Great Wall to the Ivory Coast government. A very beneficial operation for our image ", the managing director of Rimco in Ivory Coast recognizes. Since then, the public companies and the administration represent not less than 40 % of the turnover of this one. " And when the Chinese companies become established in Ivory Coast, they provide themselves naturally at our home(naturally with us) ", the distributor congratulates himself, who so sells vehicles Great Wall to Sinohydro, the manufacturer of the dam of Soubré ( Ivory Coast).

To make progress their market shares, the manufacturers of the Middle Kingdom implant assembly plants, in particular in North Africa and in Southern Africa, where the sold volumes are the most important. Great Wall Motors and Chery already assemble cars in Egypt, market considered attractive because of its pond of population of 80 million inhabitants. First Automobile Works announced industrial projects in South Africa and in Cameroon. Great Wall studies other possibilities of factories in Senegal and in South Africa. These installations - which content with assembling rooms come from China - do not represent colossal investments.


Other work for the Chinese brands, the improvement of their system of distribution thanks to agreements with the biggest actors of the continent. The group CAD-CAM, leading in French-speaking Africa, distribute Great Wall in Morocco, whereas the number two of the market, Tartaric Motors, represents Chery and JAC Motors in several countries via its subsidiary Tiger Motors. But both are little pressed to knot agreements with other Chinese actors and to widen their existing partnerships somewhere else. The subject is sensitive: for a question of image, the Japanese and western brands, which they also distribute, do not want to be sold in the same concessions. CAD-CAM comes besides being acquired by Toyota Tsusho Corporation.

Thursday, March 20, 2014

Optimization in China

Europe plans to attack the fiscal optimization and in particular the case of the pricesof transfer. The movement of the Secretary of the SME(SMALL AND MEDIUM-SIZED ENTERPRISE) and the digital Economy in the Silicon Valley.

Optimization of business in China

.
These business connections remain complex and apparently in our disfavor. While the Chinese market is very offensive, it diversifies and takes advantage of a full growth while the innovations are made in our western research centers. In certain sectors, as the aeronautics or the electronics, our companies gain forced successes but in the domestic domain which concerns the largest number of Chinese customers our exports are limited because little competitive with the local income.
In Beijing and in the rest of the country, other sectors, as that of the health, are not opened to the international competition. I so reminded to Mrs Secretary that our trade with China is five times lower than those of Germany and that it was nourishing in our territories of intense concerns.

The Optimization Purchases

I wished to know if to remedy the trade deficit noticed between France and China, the ministry dedicated or not a unit specialized in the exchanges with China. To relieve the information in region, I asked for which domains strong profitability for our SMEs/SMIs and other big national groups had been identified and which creative measures of market shares and what new tracks were envisaged? The deficit of these exchanges amounted in 2011 to 27 billion euros I wanted to know if the experts envisaged an improvement for the balance assessment of year 2012. But for one and a half month, there is still no answer.

THE OPTIMIZATION PURCHASES is a custom usually lasting 8 weeks including the phases 1, 2 and 3 of the process below. At first our objective is to realize a detailed analysis of your budget purchase to propose you solutions concrete and adapted to its optimization. After our analysis, we shall work together on the key points to be improved and we shall present you the suppliers corresponding to your needs in valuable and quality terms.



Sunday, March 9, 2014

Growth of the market of electronic devices in China

Market of electronic devices market in China

The market of the electronic products of China will maintain a fast growth in coming five years, could realize a 600 billion yuan business volume in 2009, according to the newspaper "China Quality Daily".
Luo Wen, vice-president of the Institute of Development and Search  for the industry of the electronic information of China, indicated that China played at present a role determining in the world electronics industry.

The market of the electronic products of China will maintain a fast growth in coming five years, could realize a 600 billion yuan business volume in 2009, according to the newspaper "China Quality Daily".


China now plays a crucial role in this industry

Luo Wen, vice-president of the Institute of Development and Search  for the industry of the electronic information of China, indicated that China played at present a role determining in the world electronics industry.

The sales of digital cameras and video recorded respectively a 94,4 % increase and of 116,2 % last year, and this rate of high growth will be maintained in five years, noted the article.
French start-ups are principally common in China. Truly Chinese increase in value their interests and their ability in a varied assortment of areas. Multimedia and High-Technology are two of these fields in which French investors are appreciated.




Saturday, March 8, 2014

Interview of voyagesenbirmanie.com travel Market in Asia

Interview of voyagesenbirmanie.com 


Burma is a country full of resources even though its economy is one of the least developed in the world . It is important to know before you go to Burma as the main sectors are : agriculture, textile, mining and oil industries .  

Burma an INTERESTING Potential  

 Although Burma has not been a preferred supplier of major Western brands , the junta had a big impact on the success of the textile market . This can be explained by a lack of budget and finance. Industries such as weaving and dyeing are not competitive with those of other countries. The country tries to open up to globalization and reap its benefits . Today , foreign investments represent more than $ 6 billion and large groups are all interested in Burma. Textiles still represents the vast majority of manufactured exports and a significant part of the Burmese GDP. Plants confections, yet still few , will benefit at least part of these investments. The use of credit cards is still difficult in most of the country . Only a few major hotels in the most places accept under certain conditions, generally disadvantageous for the traveler. For cons , the nstallation DAB generalizes including Yangon , Bagan , Mandalay, and Taungyi Moulamying where Visa and MasterCard are accepted. U.S. dollars and Euros are easily changed in the country Kyats , which is the local money. The rate of exchange is about the same everywhere, although it is more interesting to Yangon . currency exchange at the airport is a good option. Current expenditures continue to make Kyats for small purchases (restaurants , souvenirs, etc. ) and in U.S. dollars and Euros for a little more substantial , such as hotels expenses. Go through our agency will advance to book your hotels and trips by private car or theft, your exemption so having too much cash on you ( although Myanmar remains for the moment an extremely safe country ) . source : www.voyagesenbirmanie.com  



Like you I am an unconditional market , this is the first thing that I visit ... In Burma I love, it is very typical ! Of course ALL markets around Inle Lake are great! In Yangon , there is a small market in India's neighborhood is not bad. Otherwise, Mandalay is pretty interesting. If you have the opportunity to go one above, I love the Pyin U Lwin , there are vendors of strawberries is pretty amazing in Asia. The atmosphere of Pyin U Lwin is very special. I was very disappointed by the Hsipaw , I expected to see some benefit minorities. I liked that of Bagan, the outer part because otherwise they are tourist shops . The dollar exchange with the FEC 200 is no longer required at the airport. Official windows offering an attractive rate ( dollars, euros) are recently opened in Yangon and Mandalay . The exchange rate is higher at these counters on the black market. Foreigners can easily change the counters showing their passports but it is still difficult for local do.   Dollars that you take must be new . The Burmese are very sensitive to dollars and tickets even slightly damaged, such as a small fold line , a spot of ink , etc ... will not be accepted , which often poses problems.

 Your mobile phone does not work in Burma. Calls for Europe will be taxed at your hotel very expensive, about 7 or 8 U.S. $ per minute and may be interrupted frequently. As the phone does not work, you can instellar the logical " Viber " on your phone ( smartphone) . This will allow you to call all your contacts will also instellé " Viber " . Attention must install before leaving France . Then it will work if you have access to networks ' WIFI " .   Internet works in almost all hotels . Some hotels offer this service for free and others charge about U.S. $ 3 per hour. You can also easily find cafes in big cities but not in the rest of the country. The connection works best in Internet cafes in hotels and in principle cheaper. It is possible to call in Europe through an Internet connection, but it is common that the communication is interrupted.   Health insurance is strongly advised to take out travel insurance to come to Myanmar . Ensure that medical repatriation by plane in an emergency is also covered and included in your benefits for travel agencies and transport companies in Myanmar are not insured . You are also responsible to be covered in case of injury , personal expenses not provided or trip cancellation.   see also Burma 

What you need to know about birmanie/ myanmar

 Vaccines & Health No vaccinations are required for Burma , but it is better to be vaccinated against Hepatitis A and B against typhoid fever if you are planning a long stay in rural areas .   Luggage If your final destination is Burma , you must register your luggage to Yangon airport or other Burmese even if you change your airline on your trip .   For postcards it is better that the cards are stamped at the post office and they are sent to Yangon . The journey takes about 2 weeks for Europe.   Tips are appreciated in the tourism drivers, guides , waiters in restaurants, porters , etc. .... The custom, if you are satisfied with your trip is to give to the whole group about 3-5 U.S. $ per day for the driver and 5 to U.S. $ 10 per day for your guide.   The airport tax should no longer pay the airport tax to leave the country since 2012 .   Medically necessary • Aspirin, Paracetamol
• intestinal antiseptic
• disinfectant cream against mosquito bites , minor injuries or burns
• Drugs against diarrhea
• Antibiotic
• Anti- mosquito
 • Dressings and elastic bands
• We must learn before departure regarding prevention against malaria
• Personal medication to bring enough for not to buy in Burma
• Sanitary napkins
• Sunscreen with high protection What to take in your luggage
• Flip-flops to visit pagodas as they visit exclusively barefoot
• A hat , sunscreen and sunglasses, the sun is very strong !
• Lightweight but protective clothing , preferably cotton .

Avoid shorts and tops too short for women and men. This is frowned upon by the Burmese people, and especially to visit the pagodas   (sacred temples)
• A sweater or fleece mountains, a windbreaker , closed shoes or walking shoes for trekking .
 • Anti -mosquito products
• From the disinfectant cream to clean hands without water.
• A flashlight as in some hotels, the electricity only works at night • A backpack for the day (if you go to the Golden Rock or trekking )
• A pharmacy pocket with your regular medications
 • A photo camera and memory cards sufficiency What not to do in Burma
• Do not drink tap water and this throughout the country
• Do not eat raw vegetables during the journey except in the hotels and restaurants of upper class
• Do not enter a pagoda or a monastery with shoes or socks must be barefoot , even to visit the houses because all have an altar dedicated to Buddha
 • Do not kiss in public
• Do not use the feet to describe or show something
• Do not turn the feet to the monks when sitting
 • Do not take photos of government and military buildings, such as , barracks, some bridge

Wednesday, February 19, 2014

A middle class market in China


To sell in China, the Chinese cultural system is complicated. The values of the Chinese start with the Confucianismus, Taoismus, communism and ... of capitalism with which it must seal now. Althought less than 250 millions of the Chinese that access to the completion relatively a middle class seems to emerge to the combined behavior. Not yet existing in 1985 the middle class (" zhong chan ") is in full development, and it should represent 70% of the Chinese population by 2025.

For the present, it is constituted especially by the homes urban who live in the big cities of the East: Pekin, Shanghai, Canton, but also Chongqing, Harbin, and all the cities of the center. 
This notion of middle class is not contemptuous by no means for the Chinese, because it corresponds to the desire to place " in way " and fits well to this retention that differs in a country of " socialism of market ", according to Deng Xiaoping's expression.


To know more : market entry china

Wednesday, January 29, 2014

Chinese market

The Chinese market gives at once a sense of fear (relocation ) and covetousness ( greed ) .
Here is the analysis and the testimony of Edouard Allas , a major figure in the industrial world who shares his thoughts on China and its growing us.

"China , unlike India , focused on buildings and infrastructure. Thus, the Chinese cement market represents 40% of the global market. "

With its enterprise established in different regions of China , Edouard Allas very familiar with the economics of this country.
"China is a great paradox that co- exist a thriving and underdevelopment . The contrast is huge between coastal China and the interior, although today these differences fade with the development of cities in western China . "



The Chinese market is continuous but very anarchic . The Chinese model is very different from that of Japan since China is the kingdom of individualism. This feature gives it the edge over its competitors in the Far East.

Its growth rate is very high ( between 7 and 9 % on average ), but profitability for business is difficult and time consuming to obtain.



In this issue, Edouard Allasalso shares his experience in procurement with China, tedious negotiations where nothing is ever claimed him.
To know more: China research