MARKET CHINA: Can you tell us more about yourself?
A: I am
born and raised in Nanjing, China. Being passionate about both economics and
business, I went to France after high school at Sciences Po Europe-Asia Campus
for my bachelor degree with a concentration on economics and Europe-Asia
relations. There, I met people from different parts of the world and enjoyed
talking with them, which really widened my horizon and helped me better
understand this world and the people. In my spare time, I play guitar and
basketball.
MARKET CHINA: What brought you to Daxue Consulting?
A: As
part of the Sciences-Po third year curriculum, I have to do an internship
outside of France. I saw the announcement on our school’s website. Being
curious about consulting, I found that this start-up company has some really
big clients, such as Sumsung, European Commission, etc. After talking with some
staff n this company via Skype, I found staff here is really multi-cultural,
and really excellent with various professional background, such as Nielsen,
German Chamber of Commerce, etc. Even the part-time assistants are from top
universities such as ESCP, LSE, Imperial College, Manchester University, Fudan
University, Shanghai Jiaotong University etc. Everybody has certain autonomy to
do things that are challenging, and the atmosphere is very dynamic. It would be
a great experience working with them. Thus, I chose to come to Daxue
Consulting.
MARKET CHINA: What is your vision of market research
and consulting in China? What do you like about it?
A:
Personally, I found the data is more difficult to get in China than European
markets. By the time I managed the project of electric bicycle in China, the
data collection costed much time. This is partly due to the opacity of SMEs,
the entreprises are reluctant to show their financial situation to the public;
also due to the unregulated market, the enforcement of law, regulations are
very weak in a local level. The more time we spent on data collection, the less
time we have on market analysis. Thus, normally a market research project in
China is expected to have a longer duration than the one in Europe. I like
doing market research and consulting because I feel a great achievement and I
love working together with smart minds, the process of brainstorming is
something I appreciate a lot.
MARKET CHINA: Which business verticals do you
specialize in?
A: I
have an education of general courses including economics, corporate
finance.
MARKET CHINA: What is your consultant’s adage?
A: (I
don't think I have an adage so far, but if I have to say, I would say
"being efficient, being organized" )
