A middle class market in China

To sell in China, the Chinese cultural system is complicated. The values of the Chinese start with the Confucianismus, Taoismus, communism and ... of capitalism with which it must seal now. Althought less than 250 millions of the Chinese that access to the completion relatively a middle class seems to emerge to the combined behavior. Not yet existing in 1985 the middle class (" zhong chan ") is in full development, and it should represent 70% of the Chinese population by 2025.

For the present, it is constituted especially by the homes urban who live in the big cities of the East: Pekin, Shanghai, Canton, but also Chongqing, Harbin, and all the cities of the center. 
This notion of middle class is not contemptuous by no means for the Chinese, because it corresponds to the desire to place " in way " and fits well to this retention that differs in a country of " socialism of market ", according to Deng Xiaoping's expression.

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