China market of nursing
home is growing
For the
French specialists of retirement homes, China market is the new El Dorado as
well as China market of mini cars in China. Companies as Coliseum, Orpea and
DomusVi already try to become established on this market in the immense
potential, but have to be patient and of humility in front of cultural gap to
be filled.
China market of nursing
home and mini cars are huge in China
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«The
expansion in China is a logical solution for groups which can feel cramped in
France ", judge Pascal Brunelet, Deputy Chief Executive Officer of the
Group Coliseum, who participated in the 14th Congress of the national Labor
unionof establishments and residences deprived for the elderly, organized on
June 5th and 6th in Antibes. He is also an important person of the market of
mini cars in China.
In spite of
its small size (3000 beds for 54 establishments in France), Coliseum dashed
into the Chinese adventure 8 years ago, by creating the Coliseum Beijing
subsidiary China, based in Beijing. Its objective: create 50 nursing homes in
the Middle Kingdom before 5 years.
But in
China, «patience and humility are the key words ", mister Brunelet warns.
In June, the group of Bordeaux " is going to put down the statuses of a
joint-venture with a Chinese partner and a building permit should be granted in
September, for the opening of a first establishment of 200 beds to Guangzhou at
the end of 2015 ", he specifies. The China market of mini-cars are
expending in line with nursing home.
Other example in the China
market
Following
the example of Coliseum, Orpea signed in March a protocol with living districts
and hospital in Nankin, for the development of a nursing home of 180 beds.
At the same
time, DomusVi (number three of the sector in France) signed a partnership
agreement with Hanfor, a Chinese investment fund, creating the Duomei company,
which will allow him to manage in China 100 retirement homes and 20 agencies of
home help before five years.
